Since its inception in 1949, Nuremberg Toy Fair in Germany has attracted toy enterprises from all over the world to participate in the exhibition. It is the most famous professional toy trade fair in the international exhibition scale. It is held once a year. It is one of the three largest toy exhibitions in the world with high popularity, the most influence and the largest number of participants in the toy field. The exhibition is only open to professional trade visitors and attracts manufacturers and customers in the world's major toy manufacturing fields every year.
It seems that China's toy industry has not been affected by the financial crisis, and the Nuremberg Toy show, which just ended this year, once again set a record number of exhibitors and visitors. In addition to the exhibitors from Germany, there are more than 300 exhibitors in mainland China, which is the country with the largest number of overseas exhibitors. According to the on-site survey and statistics, this year's exhibitors' satisfaction with the exhibition effect is higher than that of previous years. 85% of the customers expressed overall satisfaction, while 90% said they would continue to attend next year's exhibition. Based on the good exhibition effect, the situation of Chinese exhibitors' on-site booking for the next exhibition space has increased dramatically again, the on-site booking rate has exceeded 80%, and the booth application has been in short supply for several years.
Spielwarenmesse is held by spielwarenmesse eg every year. It is also a very important platform for enterprises to open up the German market. Spielwarenmesse attracted 2700 exhibitors in the last year, and the number of merchants reached 75000. The exhibition was held in n ü rnbergmesse, Nuremberg Convention Center, The exhibition area reached 35000 square meters.